![]() ![]() Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.Imaging includes website and magazine advertisements, TV commercials, and the like.Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.Depending on the specific type of text, the medium can differ and include, for example: The medium: The medium is the delivery method used by the author to deliver the content to the audience. ![]() In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content. The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience.Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.Similarly, for an invoked audience, the author writes explicitly to a specific audience. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Audience: The audience is simply the readers of a specific piece of text or content or printed material.These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content: Rhetorical SituationĪny rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts. What are the key concepts of a rhetorical analysis? Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.Īlthough rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons. Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions. ![]() Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. Whether the author is objective or trying to convince the audience of a particular viewpoint.Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text. What rhetorical strategies the author uses to achieve their goals.Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience. ![]()
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